Types of brief

Contractual - Involves a signed agreement with stated objectives. If you or the other party were to break any agreements you would be in breech of contract and could face legal action

Negotiated - Two parties have differing ideas and a compromise has to be found that makes both sides happy, sometimes involving a third party (An arbitrator)

Informal - More of a verbal agreement between parties with nothing official or in writing, less formal so to speak

Tender - The production company might find out someone is looking for a video. They put together a brief with a proposal and a budget and send it to the potential client. The client would look at all the different tenders they receive and choose the one they prefer.

Co-operative brief - You work alongside other production companies or organisations who also have a brief therefore your brief has to co-operate with the brief they are working on as well

My Brief:

The type of brief I choose to do is co-operative brief because I decided to developed the music to the advert of famous cereals on a food market, Weetabix company.  

I picked this video as I found it challenging to work with. There are a lot of movements and actions that are needed to be highlighted by sound effects and music. This video also gave me an amazing opportunity to fulfil this unit requirements as I can apply three components of interactive sound which are narration, sound effects and sound track.

The role of narration within this video is persuading the viewers by convincing them that the product is the most suitable and the most reliable on the market. Sound effects will emphasize the activities during the video and will also make the advert more realistic like in everyday life. However there is no advert without keeping audience entertain, therefore the functions of sound track are to hold the tension during viewing the advert as well as amuse audience while watching giving them positive feeling about the product.

To get the better result than the editors hired previously by Weetabix company I have to plan everything ahead. So I have to consider the legal issues of music I am using and content of narration I will put into the video.

Firstly I will produce the sound track. To avoid unnecessary problems with legal issues like using somebody else’s music or beat I will create my song from the scratch using loops and key editors and many more.

Once my track would be created I will focus on sound effects. I will record them by myself or I will try to download the free of charge not copyrighted sound samples (effects) from internet. Unfortunately is quite hard to get the good sound effect having only home resources therefore to reflect the sound matching the action in video to it closes form I might use some of my finding online.

Finally to put my proposition together I will produce the narration to go on top of the sounds I have already mentioned earlier. To create narration I will simply record my voice to sound boots and then transfer it to the software in this case Cubase in which I will construct my sound track and sound effects. Before recording my narration I will plan it ahead and write the script that will match the video and timing for the sounds to satisfy my target audience and client.

My primary target audiences would be kids between 5-

Hopefully everything will go quite smoothly and I will reach my target.